MoneyLion

Ridiculous Lessons in Money

Problem: 30 to 35% of our customers lacked basic financial knowledge, which meant they didn’t feel confident using MoneyLion’s products—whether it was applying for a Credit Builder Loan, starting to invest, or even budgeting. We realized that traditional financial education just wasn’t connecting with them—it was too formal, too dense, and honestly, kind of boring. People weren’t engaging with the content, so it wasn’t helping them take action or improve their financial lives.

Solution:  I came up with a campaign called “Ridiculous Lessons in Money.” It was a humorous, storytelling-driven video series where we took complex financial topics—like how to build credit or start budgeting—and turned them into fun, relatable, bite-sized lessons. I wanted to make financial education feel approachable and even entertaining, instead of intimidating. I rolled out the series across multiple channels—blogs, email, and on YouTube—so I could meet people wherever they were most likely to engage. And importantly, each video was tied to a clear product CTA, so if someone watched a lesson on credit-building, they could immediately take action by applying for a product adoption.