Break the Cycle - OLV 2021
Have you ever been trapped in a cycle, but didn’t know it? In this film, we bring to life the unhealthy eating cycles we fall into (but aren’t actually aware of) and show how Noom’s psychology-backed curriculum helps us break out of them.
Getting Personal - Social Campaign 2021
We were asked to create social proof films that featured real users talking about their success with Noom. Instead of only focusing on weight loss and numbers, like other testimonial videos in the category, we chose to highlight our users’ unique personalities and hobbies.