Eaze - Blaze The Conviction
Most people don't think about the history of conviction over cannabis because it's easily accessible today. During Cannabis Awareness month, Eaze will help overturn former cannabis convictions by matching donations to "Code for America," an organization dedicated to overturning former cannabis convictions.
Text Message Trackdown
Eaze will implement a new text notification simulating the injustice towards cannabis possession. At the end, the consumers can tip their deliverer, which Eaze will match and donate to “Code for America.”
Distribution Package
Eaze will change its packaging to look like a bag of confiscated cannabis. Inside the new packaging will contain an evidence tag with a history of racial injustice for consumers to read.
Commissary Munchies
Eaze will create limited edition commissary items, such as ramen noodle packs, to give a glimpse of life inside prison. Eaze will feature these products and make a donation to “Code of America” with the profits earned.
